The elements of a strong inbound recruitment strategy
Of course, your goals will shift as your focus shifts: you’ll have objectives for each new campaign or for each new quarter. And of course your overall goal in recruitment marketing is to attract stellar, best-fit candidates to apply to your open roles because they’ve heard and seen great things about your employer brand. But if you’re just starting out, there are only a few things you can focus on at a time. So begin by defining what those things are.