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The essential recruitment marketing guide for manufacturing

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The elements of a strong inbound recruitment strategy

Now that you’ve done some thinking about the candidate journey at your company, it’s time to dig into some strategy. In the following, we’ll lead you through some initial recruitment marketing decisions: goalsetting, locking down your employee value proposition (EVP) and your employer brand, and creating your target personas. From there we’ll discuss content and channels, as well as what data to keep track of to ensure your recruitment marketing efforts are getting the ROI you want them to.

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