Thursday, May 23, 2024
HomeAssetsHRTech2022 Enterprise Marketplace Index

2022 Enterprise Marketplace Index

Related stories

Optimieren Sie Ihren Vertrieb: Wie KI den Fertigungsvertrieb auf die nächste Stufe hebt

Optimieren Sie Ihren Vertrieb: Wie KI den Fertigungsvertrieb auf...

Migrating to the Public Cloud: Three Success Stories​

Migrating to the Public Cloud: Three Success Stories Organizations find...

2022 Enterprise Marketplace Index

Matching digital’s unprecedented rise of 2020 was no easy task, but eCommerce—and enterprise marketplaces in particular—met the challenge. As eCommerce sales growth reached 12% in 2021, enterprise marketplaces found a path to even greater heights, achieving same-site sales growth of 25%.

That means, for the second year in a row, enterprise marketplaces grew at double the rate of eCommerce.

This level of growth after 2020’s record year solidifies that marketplaces are not a temporary trend in commerce, but rather a fundamental—and permanent—shift in the ways that consumers shop and retailers profitably grow their businesses. In fact, enterprise marketplaces achieved 49.7% compound annual growth (CAGR) over the past two years, compared with overall eCommerce CAGR of 22.2% over the same period.

While retailers faced several challenges in 2021, such as supply chain disruptions and rising customer acquisition costs, enterprise marketplaces were a bright spot in the landscape. Consumers and sellers rushed to marketplaces at a record pace, driving up key marketplace growth indicators. For instance, consumers’ adoption of shopping on marketplaces increased by 35% over pre-pandemic levels: in 2019, 42% of consumers said they shopped exclusively on or a lot on marketplaces, a figure that rose to 57% in 2020 and held steady at 57% in 2021 even as physical stores reopened.

Download 2022 Enterprise Marketplace Index Whitepaper

the-state-of-online-marketplace-adoption

Subscribe

Latest stories